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Balancing Today's Needs With Future Imperatives

In today's challenging business environment, companies are placing more focus on their most valuable asset-their customers. Companies realize the need to retain their customers and maximize the effectiveness of very customer interaction, weather it involves sales, service, or marketing.

SAP Customer Relationship Management (SAP CRM) application, when properly managed, can help address short term imperatives in order to reduce costs and improve decision ability. SAP CRM can also help a company achieve differentiated capabilities in order to compete effectively over the long term,

CRM brings together information form all sources within and outside an organization thereby providing a single, holistic view of each customer in real time. CRM manages all interactions with customers. This includes, but is not limited to, improving customer service. An effective CRM program will allow a business to acquire new customers, service those customers, increase the value of the customer to the company as well as retain existing customers.


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