Balancing Today's Needs With Future Imperatives
In
today's challenging business
environment, companies are
placing more focus on their
most valuable asset-their
customers. Companies realize
the need to retain their
customers and maximize the
effectiveness of very
customer interaction,
weather it involves sales,
service, or marketing.
SAP
Customer Relationship
Management (SAP CRM)
application, when properly
managed, can help address
short term imperatives in
order to reduce costs and
improve decision ability.
SAP CRM can also help a
company achieve
differentiated capabilities
in order to compete
effectively over the long
term,
CRM
brings together information
form all sources within and
outside an organization
thereby providing a single,
holistic view of each
customer in real time. CRM
manages all interactions
with customers. This
includes, but is not limited
to, improving customer
service. An effective CRM
program will allow a
business to acquire new
customers, service those
customers, increase the
value of the customer to the
company as well as retain
existing customers.
For additional information please contact Team Jason Roberts. |